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wwd footwearadidas2026-07-30

Adidas Announces ‘Unbelievably Strong’ Q2, Raises Guidance

Jul 30, 2026·1 min readWishlist

What to know

ClosetKept AI

Adidas reported 14% sales growth in Q2 with record quarterly net sales.
Company raised financial guidance following strong financial performance.
Results described as 'Unbelievably Strong' by Adidas leadership.

Where to buy

Shop the Adidas Announces ‘Unbelievably Strong Q2 Raises Guidance

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The German sportswear giant notched up 14 percent growth in sales and the highest quarterly net sales ever.

Shoe Industry News Adidas World Cup

Read on wwd footwear →

What to know

ClosetKept AI

Adidas reported 14% sales growth in Q2 with record quarterly net sales.
Company raised financial guidance following strong financial performance.
Results described as 'Unbelievably Strong' by Adidas leadership.

Where to buy

Shop the Adidas Announces ‘Unbelievably Strong Q2 Raises Guidance

Search adidas GOAT StockX

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