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wwd footwearG.H. Bass2026-08-05

Aldo Exec Jonathan Frankel Is Bringing G.H. Bass Into the Future While Honoring Its Legacy

Aug 5, 2026·1 min readWishlist

What to know

ClosetKept AI

Aldo Product Services acquired G.H. Bass license in 2025.
G.H. Bass is a 150-year-old heritage footwear brand.
Modernization efforts underway while preserving brand legacy.
Jonathan Frankel leading initiative as Aldo executive.

Where to buy

Shop the G.H. Bass Aldo Exec Jonathan Frankel

GOAT StockX eBay Similar on Amazon

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Since acquiring the license for G.H. Bass in 2025, Aldo Product Services has been working to modernize the 150-year-old brand without forgetting its history.

Shoe Features Aldo Group anniversary G.H. Bass

Read on wwd footwear →

What to know

ClosetKept AI

Aldo Product Services acquired G.H. Bass license in 2025.
G.H. Bass is a 150-year-old heritage footwear brand.
Modernization efforts underway while preserving brand legacy.
Jonathan Frankel leading initiative as Aldo executive.

Where to buy

Shop the G.H. Bass Aldo Exec Jonathan Frankel

GOAT StockX

More G.H. Bass news

How the Bass Weejun Is Leading the New Loafer Era

Aug 4

G.H. Bass

How the Bass Weejun Is Leading the New Loafer Era

Wwd Footwear

eBay

Similar on Amazon

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