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Back-to-school Shopping Is More Complicated for Consumers and Brands Alike This Year — ClosetKept

wwd footwear2026-07-21

Back-to-school Shopping Is More Complicated for Consumers and Brands Alike This Year

Jul 21, 2026·1 min readWishlist

What to know

ClosetKept AI

Back-to-school shopping in 2026 presents challenges for both consumers and footwear brands.
Shoe executives must balance cost reduction with maintaining product quality standards.
Industry faces tension between pricing pressures and consumer expectations for durability.

Shoe executives face a conundrum on bridging the gap between cutting costs and meeting consumer demands for quality.

ClosetKept AI

Back-to-school shopping in 2026 presents challenges for both consumers and footwear brands.
Shoe executives must balance cost reduction with maintaining product quality standards.
Industry faces tension between pricing pressures and consumer expectations for durability.