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wwd footwearOn2026-07-30

NYC Marathon Winner Hellen Obiri Stars in On’s New Campaign Aimed at Showcasing the ‘Emotional’ Side of Running

Jul 30, 2026·1 min readWishlist

What to know

ClosetKept AI

NYC Marathon winner Hellen Obiri features in On's new emotional running campaign
Campaign filmed during Obiri's daily training routes in Boulder, Colorado
Campaign release date: July 30, 2026
Campaign focuses on emotional aspects of running rather than performance metrics

Where to buy

Shop the NYC Marathon Winner Hellen Obiri Stars in On New Campaign Aimed at Showcasing the ‘Emotional Side of Running

The campaign follows Obiri during her daily training routes in Boulder, Colo.

ClosetKept AI

NYC Marathon winner Hellen Obiri features in On's new emotional running campaign
Campaign filmed during Obiri's daily training routes in Boulder, Colorado
Campaign release date: July 30, 2026
Campaign focuses on emotional aspects of running rather than performance metrics

Where to buy

Shop the NYC Marathon Winner Hellen Obiri Stars in On New Campaign Aimed at Showcasing the ‘Emotional Side of Running

Affiliate links — ClosetKept may earn a commission. Learn more.

Affiliate links — ClosetKept may earn a commission. Learn more.