Sneaker Bar DetroitPUMA2026-07-24
The Whitaker Group x PUMA Launches New CODA Platform
What to know
ClosetKept AI- The Whitaker Group collaborates with PUMA on multi-season CODA platform launching July 23, 2026
- CODA integrates footwear, apparel, live experiences, storytelling, and creative collaborations
- James Whitner's retail collective includes A Ma Maniére, Social Status, JAIDE, and APB
- Project extends beyond product releases into experiential and creative partnerships
The Whitaker Group is adding PUMA to its growing list of footwear partners through a new multi-season project called CODA. The platform will extend beyond product releases, bringing together footwear, apparel, live experiences, storytelling, and creative collaborations. James Whitner’s retail group includes A Ma Maniére, Social Status, JAIDE, and APB, all of which have become […]
